New London is the fastest growing city in the county with a strong industrial base. It is located on the border of Waupaca and Outagamie Counties. The city has a St. Patrick's Day parade, Irish Fest, and week-long festivities, when the city's name is changed to "New Dublin" for the week. Situated on both the Embarrass River and Wolf River, New London is a year-round fisherman's paradise. The state dog, the American Water Spaniel, was developed as a registered breed by Dr. F.J. Pfeifer of New London. Population in 2010 was 7,295.
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